How the strategies are developed in the craft breweries in Montenegro

Jovovic Martin (2023) How the strategies are developed in the craft breweries in Montenegro. Pénzügyi és Számviteli Kar.

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Absztrakt (kivonat)

<p dir="ltr" style="text-align:left;"></p><p>After my family opened a craft beer factory in 2018, I began to recognize that this branch has a potential for further development. I wanted to find the connection between strategy and craft brewing, how it can be applied, in what time period results can be expected, in which direction do the craft brewery want to go, what are the main targets etc. I could also recognize the differences in approaches to strategies. Going through all of this, it led me to make my main research question for this study: ‘How are strategies developed in craft beer business?’ The aim of this study is to research any connection between the strategies and craft beer business and compare them, including all of the aspects of strategies of the two comparable companies. The target companies would be craft breweries in Montenegro. In order to carry out a significant study, other researches will be considered. A questionnaire would be used as a method of the most accurate way of collecting valid data. It is perceptible that the number of craft breweries is increasing in Montenegro, and the significance of this study includes both theoretical and practical contributions. The study will be followed up on and compared to previous researches, providing support for future studies. It should be noted that this is an area that necessitates innovation, changes and adaption to a variety of factors. As a result this study can be viewed as a part of the larger system that includes both managers and employees understanding. Furthermore, this research may come up with new approaches, such as recommendations, solutions and ideas. When it comes to the development of business strategies in the craft industry, the literature review showed that the development of such strategies is more a product of feelings, of local identity that is connected to tradition and customs. Following global trends combined with local heritage usually leads to the formation of crafts and therefore strategies in that business. Given the fact that strategy development is a deep field that includes many factors, the following research objectives are specified: relationship between strategy development and craft beer companies, what factors are taken into account when it comes to developing a strategy in craft brewing and the future strategic development of the given companies. In order to collect significant data for this research the combination of face to face interviews and the questionnaire are used as a method of research.&nbsp; <span xml:lang="en-gb" lang="en-gb">It was concluded that in order to develop a strategy craft breweries take into the consideration variety of information from both internal and external sources. Results showed that constant quality, innovation and education play significant role in the development. At the same time, following the dynamism of the market and keeping up with the global trends. Involvement of the people in this industry is crucial as everything starts from the consumer’s satisfaction. Results also showed that important part of the strategic development are the foreign markets, where craft breweries with their presence, develop other opportunities for the development of their business strategies and plans.</span></p><br><p></p>

Intézmény

Budapesti Gazdasági Egyetem

Kar

Pénzügyi és Számviteli Kar

Tanszék

Menedzsment Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Gazdálkodási és menedzsment

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	development, entrepreneurship, regional development, strategic planning, strategy
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Jan. 24. 09:29
Utolsó módosítás:	2024. Jan. 24. 09:29

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