The Influence of Social Media on Consumer Behavior

ElHamory Fares Anouar Midhat (2023) The Influence of Social Media on Consumer Behavior. Pénzügyi és Számviteli Kar.

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Absztrakt (kivonat)

<p><span lang="HU">The aim of this paper was to understand the impact of social media in forming consumer behavior. According to Mason (2021), the power of the internet, social media, and social media business pages influences the buying behaviors of customers. This is because SMM Studies show that social media is a powerful tool for businesses trying to impact consumer behavior, build brand loyalty, and drive sales. The study's methodology, which consolidated a mixed-methods approach, and the results were investigated utilizing Microsoft Excel to distinguish examples and patterns connected with social media's effect on consumer behavior.&nbsp;</span><span style="font-size: 1rem; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, &quot;Liberation Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;">In this research, the survey results containing 105 responses, gathered through Google Structures One of the main findings was that social media furnishes consumers with admittance to item data and reviews. The survey results showed that a larger part of respondents are bound to buy an item subsequent to seeing it on social media, demonstrating that social media can be a powerful driver of procurement choices. Many of the respondents also confirmed that social media helped them develop confidence in buying any particular item, which might not have been done otherwise.&nbsp;</span><span style="font-size: 1rem; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, &quot;Liberation Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;;">All in all, this research paper features the basic role that social media plays in affecting consumer behavior. The survey results give important experiences into the manners by which social media can affect consumer behavior, the significance of brand genuineness and client commitment, and the meaning of stages like Instagram for advertisers. The findings have critical ramifications for businesses trying to use social media to draw in consumers and drive sales. By focusing on brand genuineness, client commitment, and emotional connections, businesses can lay out areas of strength for a media presence and impact consumer behavior to drive sales and build brand loyalty.</span></p> <p><b><span lang="EN-GB">&nbsp;</span></b></p>

Intézmény

Budapesti Gazdasági Egyetem

Kar

Pénzügyi és Számviteli Kar

Tanszék

Menedzsment Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Gazdálkodási és menedzsment

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	facebook, influence, marketing, Social media, user-generated
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Jan. 24. 09:26
Utolsó módosítás:	2024. Jan. 24. 09:26

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