The Influence of Social Media on Consumer Behavior

ElHamory Fares Anouar Midhat (2023) The Influence of Social Media on Consumer Behavior. Pénzügyi és Számviteli Kar.

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Absztrakt (kivonat)

The aim of this paper was to understand the impact of socialmedia in forming consumer behavior. According to Mason (2021), the power of theinternet, social media, and social media business pages influences the buyingbehaviors of customers. This is because SMM Studies show that social media is apowerful tool for businesses trying to impact consumer behavior, build brandloyalty, and drive sales. The study's methodology, which consolidated amixed-methods approach, and the results were investigated utilizing MicrosoftExcel to distinguish examples and patterns connected with social media's effecton consumer behavior.In this research, the survey results containing 105responses, gathered through Google Structures One of the main findings was thatsocial media furnishes consumers with admittance to item data and reviews. Thesurvey results showed that a larger part of respondents are bound to buy anitem subsequent to seeing it on social media, demonstrating that social mediacan be a powerful driver of procurement choices. Many of the respondents alsoconfirmed that social media helped them develop confidence in buying anyparticular item, which might not have been done otherwise.All in all, this research paper features the basic role thatsocial media plays in affecting consumer behavior. The survey results giveimportant experiences into the manners by which social media can affectconsumer behavior, the significance of brand genuineness and client commitment,and the meaning of stages like Instagram for advertisers. The findings havecritical ramifications for businesses trying to use social media to draw inconsumers and drive sales. By focusing on brand genuineness, client commitment,and emotional connections, businesses can lay out areas of strength for a mediapresence and impact consumer behavior to drive sales and build brand loyalty.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Pénzügyi és Számviteli Kar

Tanszék

Menedzsment Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Gazdálkodási és menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	facebook, influence, marketing, Social media, user-generated
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Jan. 24. 09:26
Utolsó módosítás:	2024. Jan. 24. 09:26

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