An analysis of the potential disruptive impacts of Artificial Intelligence on Business Development

Maer Brenda (2023) An analysis of the potential disruptive impacts of Artificial Intelligence on Business Development. Külkereskedelmi Kar.

	PDF THESIS_AN_ANALYSIS_OF_THE_POTENTIAL_DISRUPTIVE_IMPACTS_OF_ARTIFICIAL_INTELLIGENCE_ON_BUSINESS_DEVELOPMENT_Brenda Maer KPO72L.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)
	PDF Brenda_Maer_review.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (490kB)
	PDF MaerB_ BA_evaluation_CA.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (248kB)

Absztrakt (kivonat)

AbstractThis thesis aims to analyseand map the potential disruptive impacts of Artificial Intelligence (AI) onbusiness development, with a special emphasis on decision-making. Currentevents, such as the COVID-19 pandemic in 2020 or the Russo-Ukrainian war of2022 has called for the rapid development of AI, that is able to operate in anunprecedentedly efficient way during the times of uncertainty. This acceleratedprogress of AI has caught the attention of scientists, experts and scholarsfrom around the globe, investigating the potential impacts of the technology.My thesis investigates and demonstrates the expected benefits, challenges, andthreats that AI may bring to businesses. Through secondary and primaryresearch, the study reveals that AI will surely disrupt both the public andprivate sectors, and it will have a significant impact on an organization'sdevelopment. Whether the integration of AI will bring positive or negativeoutcomes, it solely depends on the actions taken by executives and managers. AIoffers infinite benefits, such as enhancing productivity and reducing inputs,but firms should also consider the precariousness of the technology. Albeit, itis important to discuss and put an emphasis on the risks and threats associatedwith it. The study sheds light on numerous threats associated with AI,including the elimination of human labor force, extreme pressure on employees,and unprecedented fraudulent actions. Companies should investigate thesethreats before fully deploying AI, as they vary depending on the organizationalstructure, size, and exposure. The research reveals, that a pre-defined AIadaption strategy could ensure a favorable outcome and help prepare the companyfor unforeseeable situations. If implemented appropriately, AI could ensuresustainable prosperity for all actors on the market. However, it is importantto maintain a positive attitude towards AI while keeping an eye on thelong-term consequences that may arise from its integration.Keywords: ArtificialIntelligence, business development, decision-making, business intelligence, digitaltransformation, benefits and challenges, disruptive impacts

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	artificial intelligence, business development, business intelligence computer programs, decision making, digital transformation, disruptive impacts
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Szep. 07. 14:34
Utolsó módosítás:	2023. Szep. 07. 14:34

Actions (login required)

Tétel nézet