Softtrader's future on the used software market

László Lilla (2023) Softtrader's future on the used software market. Külkereskedelmi Kar.

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Absztrakt (kivonat)

<p dir="ltr" style="text-align: left;"></p><p>Not many have heard of the used-software market. It really is a niche market, which came to existence in the 21st century in Europe. It was not even completely legal from the beginning, as one of the biggest corporations in the tech sector, Oracle filed a lawsuit against one of the operating companies in the market. After long trials, the European Court of Justice decided in 2013 that it was legal to resell software, which made a boom to the market, with new participants entering.</p> <p>Despite being a niche market, the used-software market has gained some attention in recent years due to its potential to provide more cost-effective solution for businesses and individuals. The market offers a range of software products from operating systems to productivity software and even security and engineering software.</p> <p>The company Softtrader's goal has been competing with others in the market, which they have been successful with thus far, with steadily hiring more employees every year. Softtrader’s mission is also to offer customers reliable and affordable software licenses. While the office is being in the heart of Nijmegen in the Netherlands, it is an internationally operating company. It has their website available in an increasing number of languages, as well as it has customers spread across Europe.</p> <p>As the market is potentially shifting more towards subscription-based models, companies might become more fragile. Thus, Softtrader could be impacted heavily if they do not solidify their position. Changing demands in a niche market makes it difficult to operate, but Softtrader must tackle these challenges to not collapse under the changing market. This is where the goal of this graduation assignment resides.</p> The goal of this report will investigate these problems. Firstly, the objective of this graduation thesis will be fully explained, to create a research question. Secondly, in the exploration part, analysis of the current market and company situation will be covered with theoretical findings. This will contribute to the proposed solution. Then, the methodology and results stages will be compared to the solution, to analyse its effectiveness and success. Lastly, a conclusion will be written, followed by recommendations.<br><p></p>

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Társadalomtudományi Módszertan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	e-commerce, legality, market trends, resell market, software, used-software
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Szep. 07. 14:32
Utolsó módosítás:	2023. Szep. 07. 14:32

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