Companies as changemakers for sustainable consumer behaviors

Ezdini Idrak (2023) Companies as changemakers for sustainable consumer behaviors. Külkereskedelmi Kar.

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Absztrakt (kivonat)

<p dir="ltr" style="text-align:left;"></p><p><span style="font-size:1rem;">This research paper suggests strategies and actions that enterprises may take to engage consumers more in sustainable consumption by addressing the following research questions:</span></p> <p>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What are the core causes of unsustainable behaviors?</p> <p>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What are the most trustworthy advertisements and sources of motivation for sustainable consumption?</p> <p>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How could the SHIFT framework be used to engage consumers more in sustainability?</p> <p>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What are Roche's enterprise actions toward sustainability, and how do they increase the company's profit?</p> <p>5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What solutions and strategies can companies take to raise consumer sustainability awareness and engagement levels?</p> <p>To achieve this goal, this paper has four pillars as a research methodology. First, an online survey was conducted and cross-analyzed with 240 consumers. The survey answers aid in identifying the root causes, sources of motivation, and suggested solutions for consumers to adopt a sustainable lifestyle. Second, an interview with the community leader of the ''Green ideas community'' of the enterprise Roche in Budapest, Hungary, was conducted, as it aims to increase sustainability awareness among their workers and consumers. This interview helps to examine realistic strategies for increasing consumer sustainability awareness and engagement. Third is a case study of the enterprise Roche, which is involved in corporate social responsibility (CSR) and sustainable development goals (SDGs). This demonstrates how sustainable practices can benefit both the environment and a company's financial line. Fourth, an analysis of the SHIFT framework and its applications in this context was conducted.</p> <p>The results reveal that individuals with unsustainable behaviors have incorrect beliefs influencing their habits. The most critical underlying core causes are the lack of information about sustainability, sustainable goods and services, and firms' actions to attain SDGs and engage in CSR.</p><p>As a result, businesses should address these root causes using the most influential channels and sources of motivation to establish a new customer profile more interested in sustainability. Additionally, companies may utilize the SHIFT framework's four aspects to make individuals feel and engage in sustainability practices. More sustainable consumption signifies a new consumer system.&nbsp;<span style="font-size:1rem;">As a result of the new consumer attitude, a better way of living will emerge. This new customer profile will boost companies' revenues if they engage in sustainability practices. Simultaneously, businesses and consumers will increase achieving the SDGs, notably target 12 on sustainable consumption and production, resulting in better circumstances for the planet.</span></p> <p>Keywords: SDG 12, companies, sustainable consumer behavior, SHIFT framework.</p><br><p></p>

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdaság és gazdálkodás (angol)

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	awareness and engagement, companies, Companies actions and strategies, consumers, SDG 12 Sustainable consumption and production, sustainability, sustainable consumption
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Szep. 07. 14:29
Utolsó módosítás:	2023. Szep. 07. 14:29

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