Exploring Factors Influencing Consumer Purchase Decisions of Thai vs. Locally Produced Non-durable Household Goods in the Laos Market

Phumasavath Kitsada (2023) Exploring Factors Influencing Consumer Purchase Decisions of Thai vs. Locally Produced Non-durable Household Goods in the Laos Market. Külkereskedelmi Kar.

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Absztrakt (kivonat)

<p dir="ltr" style="text-align:left;"></p><p><span lang="en-us" xml:lang="en-us">This study is of an explorative nature, examining the factors influencing consumer preferences for Thai and Lao non-durable household goods while taking into account the impact of demographics, advertising strategies, and ethical considerations. In fact, a mixed-methods approach is employed to gather comprehensive data, providing insights into the various aspects that shape consumer choices. </span></p> <p><span lang="en-us" xml:lang="en-us">As a result, the findings essentially highlight the importance of product quality, price, brand image, and sustainability in shaping consumer preferences. Furthermore, the study reveals that younger, higher-income, and more educated individuals exhibit a stronger inclination toward Thai-produced goods. By addressing these concerns and promoting local products, Laos can potentially boost its domestic economy and foster greater national pride. Therefore, the study concludes with policy recommendations aimed at improving local Lao products and encouraging consumer support for domestically produced goods.</span></p><br><p></p>

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	consumers' preferences, demogratics and marketing strategies, non-durable household goods, product quality and sustainability, Thai and Lao products comparison
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Szep. 07. 14:27
Utolsó módosítás:	2023. Szep. 07. 14:27

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