Phumasavath Kitsada (2023) Exploring Factors Influencing Consumer Purchase Decisions of Thai vs. Locally Produced Non-durable Household Goods in the Laos Market. Külkereskedelmi Kar.
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Absztrakt (kivonat)
<p dir="ltr" style="text-align:left;"></p><p><span lang="en-us" xml:lang="en-us">This study is of an explorative nature, examining the factors influencing consumer preferences for Thai and Lao non-durable household goods while taking into account the impact of demographics, advertising strategies, and ethical considerations. In fact, a mixed-methods approach is employed to gather comprehensive data, providing insights into the various aspects that shape consumer choices. </span></p> <p><span lang="en-us" xml:lang="en-us">As a result, the findings essentially highlight the importance of product quality, price, brand image, and sustainability in shaping consumer preferences. Furthermore, the study reveals that younger, higher-income, and more educated individuals exhibit a stronger inclination toward Thai-produced goods. By addressing these concerns and promoting local products, Laos can potentially boost its domestic economy and foster greater national pride. Therefore, the study concludes with policy recommendations aimed at improving local Lao products and encouraging consumer support for domestically produced goods.</span></p><br><p></p>
Intézmény
Budapesti Gazdasági Egyetem
Kar
Tanszék
Nemzetközi Gazdaságtan Tanszék
Tudományterület/tudományág
NEM RÉSZLETEZETT
Szak
Konzulens(ek)
Mű típusa: | diplomadolgozat (NEM RÉSZLETEZETT) |
---|---|
Kulcsszavak: | consumers' preferences, demogratics and marketing strategies, non-durable household goods, product quality and sustainability, Thai and Lao products comparison |
SWORD Depositor: | Archive User |
Felhasználói azonosító szám (ID): | Archive User |
Rekord készítés dátuma: | 2023. Szep. 07. 14:27 |
Utolsó módosítás: | 2023. Szep. 07. 14:27 |
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