Exploring Factors Influencing Consumer Purchase Decisions of Thai vs. Locally Produced Non-durable Household Goods in the Laos Market

Phumasavath Kitsada (2023) Exploring Factors Influencing Consumer Purchase Decisions of Thai vs. Locally Produced Non-durable Household Goods in the Laos Market. Külkereskedelmi Kar.

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Absztrakt (kivonat)

Thisstudy is of an explorative nature, examining the factors influencing consumer preferencesfor Thai and Lao non-durable household goods while taking into account theimpact of demographics, advertising strategies, and ethical considerations. Infact, a mixed-methods approach is employed to gather comprehensive data,providing insights into the various aspects that shape consumer choices. Asa result, the findings essentially highlight the importance of product quality,price, brand image, and sustainability in shaping consumer preferences.Furthermore, the study reveals that younger, higher-income, and more educatedindividuals exhibit a stronger inclination toward Thai-produced goods. Byaddressing these concerns and promoting local products, Laos can potentiallyboost its domestic economy and foster greater national pride. Therefore, thestudy concludes with policy recommendations aimed at improving local Laoproducts and encouraging consumer support for domestically produced goods.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	consumers' preferences, demogratics and marketing strategies, non-durable household goods, product quality and sustainability, Thai and Lao products comparison
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Szep. 07. 14:27
Utolsó módosítás:	2023. Szep. 07. 14:27

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