The impact of Covid-19 pandemic to digitalization in B2C sector in Kyrgyzstan

Kodirova Dinara (2023) The impact of Covid-19 pandemic to digitalization in B2C sector in Kyrgyzstan. Külkereskedelmi Kar.

	PDF Dinara_Kodirova_WXZVMS.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (712kB)
	PDF dissertation_report_for_external_advisors.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (491kB)
	PDF IntRev_DK_CsL.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (8MB)

Absztrakt (kivonat)

<p dir="ltr" style="text-align:left;"></p><p><span lang="hu" xml:lang="hu">The COVID-19 pandemic had a significant impact on the global economy, industries, businesses, and individuals. Many industries experienced a decline in sales due to government restrictions, while businesses had to adopt digitalization to survive. The B2C sector was significantly impacted as it relies on direct interaction between businesses and customers. This research aims to analyze the digital transformation in the B2C sector in Kyrgyzstan during the pandemic. As a developing country with an unstable economy, Kyrgyzstan has been slow in implementing digital strategies, making this research important. The study will help businesses and the government understand the challenges of digitalization and identify the factors driving digital transformations in enterprises. The study will also provide insight into how the B2C sector in Kyrgyzstan overcame the challenges of the pandemic and quickly responded to customer needs. The research objective is to examine the concept of digitalization in organizations and answer the research question: How did the B2C sector in Kyrgyzstan respond to the pandemic in terms of digitalization, and what were the challenges and factors driving digital transformations?</span></p><br><p></p>

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Kereskedelem és Logisztika Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	B2C, B2C sector in Kyrgyzstan, COVID-19 pandemic, Digital economy, digitalization, e-business, Kirgizisztán
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Szep. 07. 14:20
Utolsó módosítás:	2023. Szep. 07. 14:20

Actions (login required)

Tétel nézet