Kodirova Dinara (2023) The impact of Covid-19 pandemic to digitalization in B2C sector in Kyrgyzstan. Külkereskedelmi Kar.
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Absztrakt (kivonat)
<p dir="ltr" style="text-align:left;"></p><p><span lang="hu" xml:lang="hu">The COVID-19 pandemic had a significant impact on the global economy, industries, businesses, and individuals. Many industries experienced a decline in sales due to government restrictions, while businesses had to adopt digitalization to survive. The B2C sector was significantly impacted as it relies on direct interaction between businesses and customers. This research aims to analyze the digital transformation in the B2C sector in Kyrgyzstan during the pandemic. As a developing country with an unstable economy, Kyrgyzstan has been slow in implementing digital strategies, making this research important. The study will help businesses and the government understand the challenges of digitalization and identify the factors driving digital transformations in enterprises. The study will also provide insight into how the B2C sector in Kyrgyzstan overcame the challenges of the pandemic and quickly responded to customer needs. The research objective is to examine the concept of digitalization in organizations and answer the research question: How did the B2C sector in Kyrgyzstan respond to the pandemic in terms of digitalization, and what were the challenges and factors driving digital transformations?</span></p><br><p></p>
Intézmény
Budapesti Gazdasági Egyetem
Kar
Tanszék
Nemzetközi Kereskedelem és Logisztika Tanszék
Tudományterület/tudományág
NEM RÉSZLETEZETT
Szak
Konzulens(ek)
Mű típusa: | diplomadolgozat (NEM RÉSZLETEZETT) |
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Kulcsszavak: | B2C, B2C sector in Kyrgyzstan, COVID-19 pandemic, Digital economy, digitalization, e-business, Kirgizisztán |
SWORD Depositor: | Archive User |
Felhasználói azonosító szám (ID): | Archive User |
Rekord készítés dátuma: | 2023. Szep. 07. 14:20 |
Utolsó módosítás: | 2023. Szep. 07. 14:20 |
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