Business Model of Saint Achilleus Properties

Piukovics Domonkos (2023) Business Model of Saint Achilleus Properties. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

St. Achilleus Properties Ltd is a fictional newly established property development company, serving the purpose of demonstrating a newly established business model in case of a property development company being the topic of this thesis. All participants and company members are fictional, as well as the planned construction projects, for demonstration purposes. Competitors and the survey, everything beside the company itself are based on real data and the conclusions are considered to be accurate in the means of establishing a new company.As a property developer company, St. Achilleus Properties Ltd is has founded in 2022 and has real-estate history with several contrators: we started as a small real estate developer company and now as we are proud of our growing network, we decided to move further: be a property development company with all the services we can present. By it’s name, referring to an ideal state of existence, St. Achilleus’s core values are all gathered around a modern and sustainable environment: not only do we use materials which we carefully pick and as sustainable and environment-friendly as possible, but also through the whole process we take care of being eco-friendly and we are Fair Trade Licenced. We are exceptional not only being the first company on this field focusing on Fair Trade and sustainability, but we are also proud that we never missed a deadline and our services are top quality. We build mainly homes, industrial areas, recreational facilities, as well as we are strongly considered in the field of heritage protection.It has a special interest in national heritage protection, and St. Achilleus Properties are strongly aware of the regulations in each country. Hungary has strict laws on the exact steps of heritage protection, that need to be taken before any kind of construction can be started.The thesis is divided into three major parts: in the first chapter we are going to present the theoretical backgroundof business modelling, the concept of business model, its significance, its aims, and the elements of business models. In addition, I am going to introduce the strategic tools which investigate the environment of the organisations. In the next chapter, I will present the research methodology. In the third part, there will be an environmental study based on secondary research, including market analysis, the PESTEL analysis, Porter’s five forces and the SWOT analysis of the investigated organisation. In order to create an effective model for the organisation, primary research will be applied as well.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	company strategy, economy, international companies, market analysis, real estate, real estate investment, real estate market, real estate sales
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Aug. 03. 16:36
Utolsó módosítás:	2023. Aug. 03. 16:36

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