The Impact of COVID-19 on Online Shopping An Analysis of Consumer Behavior and E-commerce Strategies

Sweis Sarah Hussam Kamel (2023) The Impact of COVID-19 on Online Shopping An Analysis of Consumer Behavior and E-commerce Strategies. Faculty of Commerce, Catering and Tourism.

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Abstract

This thesis aims to explore the impact of the COVID-19 pandemic on online shopping behavior. The study specifically investigates how the pandemic has affected consumer attitudes towards online shopping, their online shopping behavior, and the strategies that online retailers have employed to meet the increased demand. Through a thorough analysis of existing literature and primary data collection, the study will provide insights into the changing consumer behavior and the implications for online retailers and marketers. The research findings can be beneficial for policymakers, online retailers, and marketers in understanding the evolving consumer behavior and adapting their strategies to meet the new demands of the market. Overall, this study will contribute to the growing body of literature on the impact of the pandemic on consumer behavior and the digital economy.

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelem Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és marketing

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	analysis, Covid-19, e-commerce, marketing, strategies
SWORD Depositor:	Archive User
Depositing User:	Archive User
Date Deposited:	2023. Aug. 03. 16:35
Last Modified:	2023. Aug. 03. 16:35

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