Investigation of business models in fine dining restaurants

Verzár Olivia (2023) Investigation of business models in fine dining restaurants. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

<p dir="ltr" style="text-align: left;"></p><p><span lang="EN-US">Every business is affected by the technological changes of our century, and hospitality, which, most importantly in this case, includes the fine-dining industry, is no exception. Business models are a useful and straightforward tool for identifying and evaluating these changes. Despite being a relatively new concept, business models have been applied to various businesses of different scales, leading to new insights and dimensions for business researchers. However, the fine dining industry, especially in the modern era, has yet to be studied extensively from an entrepreneurial perspective.</span></p> <p><span lang="EN-US">This thesis aims to investigate business models in the context of the hospitality industry, with a specific focus on fine dining restaurants. The first part of the thesis consists of a comprehensive literature review of academic literature related to the topic. This review will provide an understanding of the theoretical background of fine dining restaurants, their history, and current market position. Additionally, the value proposition of hospitality-related businesses will be explored in depth, with a focus on the factors that influence customer satisfaction and contribute to a business's market position.</span></p> <p>The second part of this thesis involves the implementation of a quantitative research study utilizing a questionnaire. The objective of this study is to investigate specific aspects relevant to the fine dining industry, including the impact of pricing on customer decision-making and the likelihood of customers returning to fine dining establishments. To facilitate this analysis, the study will employ the Business Model Canvas framework, developed by <span lang="EN-GB">(Osterwalder &amp; Pigneur, 2010)</span>, as a comprehensive tool to examine the various components comprising the business model of a modern fine dining restaurant.</p> <p>Through the utilization of the Business Model Canvas, the study will delve into essential elements of the business model, such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This comprehensive analysis will provide insights into how these elements interconnect and contribute to the overall success and sustainability of fine dining establishments.</p> <p><span lang="EN-US">Ultimately, the goal of this study is to develop a comprehensive business model for fine dining restaurants that incorporates all significant concept dimensions. By examining the challenges and opportunities faced by fine dining restaurants, the study will provide insights into the factors that contribute to the success of these businesses.</span></p><br><p></p>

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Vendéglátás Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	business model, fine dining, fine dining business model, hospitality, noma
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Aug. 03. 16:35
Utolsó módosítás:	2023. Aug. 03. 16:35

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