The future of shopping malls in the age of online shopping in term of consumer attitude measurements Shopping Behavior of Young Adults Consumers

Losó Rebeka (2023) The future of shopping malls in the age of online shopping in term of consumer attitude measurements Shopping Behavior of Young Adults Consumers. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Shopping centers are still important for young generations, although the way they use them may be different from previous generations. The thesis and the research touches on different areas connectedto changes in customer attitude, behavior since the end of the pandemic,including consumer preferences, technological advancements, and economic conditions. Furthermore, we received an answer to know much the younger generation thinks of themselves as environmentally conscious and how sustainable this actually is in reality.In young generations' life, shopping centers serve as social and recreational spaces, offering a range of entertainment options and a place to hang out with friends. However, with the rise of online shopping, many young people are also turning to e-commerce for convenience and accessibility.In that case, I also looked for an answer to how shopping centers play a role in the lives of young people and what their opinions are about how shopping centers will function in the future, taking this into account.Overall, shopping centers still play a significant role in the consumer behavior of young generations, but their importance may continue to shift as technology and consumer habits evolve.Also, it will become places that people visit not only for shopping, but alsofor various experiences such as entertainment, dining, services, and events.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Consumer attitude, Consumer behaviour after the pandemia, generation differences, online purchasing, Shopping malls future, z generation
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Aug. 03. 16:34
Utolsó módosítás:	2023. Aug. 03. 16:34

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