Wine Tourism in Georgia: Economic Impact and Competitive Advantages

Kokolashvili Mariam (2023) Wine Tourism in Georgia: Economic Impact and Competitive Advantages. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The purposeof this thesis is to examine the economic impact and competitiveness of winetourism in Georgia. The focus will be on the competitiveness of wine tourism,the impact of wine production on the country's economy, the unique aspects ofGeorgian wine and the factors that make Georgia an attractive wine destinationfor tourists.During mystudies, I experienced several differences in the wine tourism sector, and theycan influence the decision-making process of the end consumer. It interested methat countries have developed their own wine-making methods, and that manytechniques are culture-dependent.Tourismin Georgia is gradually increasing, and the country itself is continuouslydeveloping to make itself an important player in the wine industry. Itconstantly adopts the latest trends, and it is using several advantages tobenefit the country. However, which advantage those are have not beeninvestigated in depth so far. Inthis thesis I would like to research which competitive advantage has the mostimpact on Georgia’s economic growth and the global wine industry in general,and if this is contributing to its popularity.This thesis discusses the competitiveness of Georgianwine tourism, challenges, achievements, wine-making techniques, opportunities,and the economic influence in the country. As a result of the research, thereare demonstrated important areas for economic development and the uniqueaspects of Georgian wine tourism perspectives.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	competitiveness, Georgia, tourism, wine, wine tourism
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Aug. 03. 16:34
Utolsó módosítás:	2023. Aug. 03. 16:34

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