The Impact of Social Media Marketing on Moroccan Destinations case study: Marrakech-Morocco

Lamhamdi Anass (2023) The Impact of Social Media Marketing on Moroccan Destinations case study: Marrakech-Morocco. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Over time Morocco has proven to be an alluring hotspot for millions of tourists annually with countless popular holiday destinations enshrining a combination of beautiful architecture, rich historical sites and a vibrant culture that has no doubt put it prominently on the map as a favorite destination for many years. Marrakech, the city that has seen significant growth over time thanks to its consistent appeal in offering some unique experiences guaranteed to let visitors in admiration of how amazing the city is. However, technology changes daily and so do marketing tools employed by various industries including tourism sites like Marrakech that seek to more innovative ways of promoting their city and what it offers online, hence social media marketing tools come highly recommended today within the industry space when seeking out effective promotional platforms.This study aims to uncover how much impact it employs the same social media tools that has had on attraction rates for Moroccan destinations with emphasis placed on Marrakech , while also providing recommendations on how Moroccan tourism authorities can improve their online marketing efforts across board towards positive ends to boost their overall numbers even more significantly than the current figures it has . In short, this investigation's discoveries carry significant consequences for establishing durable tourism techniques and enhancing Morocco's industries potential.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	benchmarking, big business, business marketing, competition, social entrepreneurship
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Aug. 03. 16:29
Utolsó módosítás:	2023. Aug. 03. 16:29

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