A comparison of Korean and the U.S. film industries

Szebegyinszki Éva (2023) A comparison of Korean and the U.S. film industries. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

<p dir="ltr" style="text-align:left;"></p><p><span lang="en-us" xml:lang="en-us"></span></p><p><span lang="en-us" xml:lang="en-us">My thesis is about comparing cultural and creative industries, focusing on the movie industries in Korea and in the United States of America. I have analyzed the industries, their model, their marketing strategies and the consumers’ behavior.</span></p><p><span style="font-size:1rem;">The aim of my dissertation was to present and understand how the industries and the consumers' approach to movies from the different industries vary.</span></p> <p><span lang="en-us" xml:lang="en-us">May approach to this research was to firstly dive into the history and the cultural aspect of both industries, so I could understand thoroughly the consumers' decisions and behavior. After that I analyzed the data I could collect from literature, previous studies and research, and data on the movies’ performances both on the market and on a financial level. I have also examined factors influencing the revenue of movies and how these factors differ in the two industries. In my study I used, for example, Pearson correlation and regression analysis to examine the relationship between budget, and box office performance, genre, year of release, and ratings. The results show that budget has a significant role in a movie's success in both industries. However, the movies' genre does not have a significant explanatory value.</span></p> <p><span lang="en-us" xml:lang="en-us">The limitations of my research were the difference in the amount of data I could find on the Hollywood and Korean film industries. The amount of data I worked with was enough, but from more I could’ve concluded further research and I could’ve drawn additional conclusions.</span></p> <p><span lang="en-us" xml:lang="en-us">My study concludes that South Korean moviegoers prefer homegrown films as long as they are high quality, well-marketed, and do not compete with Hollywood action films that have a sizable international fan following.</span> While in Hollywood the interest for movies made in foreign countries still lacks. </p><span lang="en-us" xml:lang="en-us"></span><p></p><br><p></p>

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	consumers' preferences, Korea, marketing, production, United States
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Aug. 03. 16:29
Utolsó módosítás:	2023. Aug. 03. 16:29

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