Stakeholder perception on smart tourism; the case of Budapest as a potential smart tourism destination

Kandi Zsuzsanna (2023) Stakeholder perception on smart tourism; the case of Budapest as a potential smart tourism destination. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

<p dir="ltr" style="text-align:left;"></p><p><b><span lang="en-gb" xml:lang="en-gb">&nbsp;</span></b></p> <p><span lang="en-gb" xml:lang="en-gb">The rapid growth of the economy and the enhancement of the living standard of people have accelerated the growth of tourism,</span> as stressed by Zhang and Li (2022) in their research paper. The tourism industry is not unfamiliar with the now global trend of increasing adoption of information and communication technologies <span lang="en-gb" xml:lang="en-gb">(Cornejo Ortega &amp; Malcolm, 2020), and in the day and age of&nbsp;big data, the application of Internet of Things (IoT) technology to the tourism industry is essential for further economic and technological progression (</span>Zhang &amp; Li, 2022). <span lang="en-gb" xml:lang="en-gb">As a result of these swift technological developments the tourism industry inevitably underwent major changes as well, and these developments entailed the appearance of the concept of </span><span lang="en-gb" xml:lang="en-gb">smart tourism. In a smart tourism setting stakeholders play a huge role in maximizing the experience smart tourism destinations (STDs) have to offer. Cornejo Ortega &amp; Malcolm (2020) highlighted the importance of stakeholder perception in smart tourism, in terms of collecting qualitative data that may be used to meet the management requirements of STDs in the future.</span></p> <p><span lang="en-gb" xml:lang="en-gb">The appearance of smart cities and STDs opened up new research areas to be explored. This field is extremely under-researched in Hungary, barely any research is found on the topic, despite of the long existence of the concept. A previous</span>&nbsp;study has been made by <span lang="en-gb" xml:lang="en-gb">Pinke-Sziva &amp; Keller (2021)</span><span lang="en-gb" xml:lang="en-gb"> </span>on smart tourism in the case of events in Hungary, Székesfehérvár but the focus was solely on smaller cities, moreover little to no attention was paid to stakeholder participation and perception, as it was not the aim of the paper. Stakeholder perception was explored by <span lang="en-gb" xml:lang="en-gb">Cornejo Ortega &amp; Malcolm (2020) in the case of </span>Puerto Vallarta as a potential STD, and some useful insights were given, however, the destination hugely differs from Budapest, Hungary, so further research is needed. </p><br><p></p>

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	digitalisation, Smart city, Smart Tourism, stakeholders, Visitor
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Aug. 03. 16:26
Utolsó módosítás:	2023. Aug. 03. 16:26

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