A Conjoint Analysis of Vietnamese Domestic Tourists´ Hotel Preferences

Nguyen Linh MI (2023) A Conjoint Analysis of Vietnamese Domestic Tourists´ Hotel Preferences. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The Hospitality industryhas always been one of the most competitive sectors in the world, therefore, understandingtravellers’ behaviour is undoubtedly a vital tool for hoteliers to maximizerevenue and profit. Furthermore, after the Covid-19 pandemic, the need toattract tourists has become a matter of survival for lodging businesses. Thisresearch is designed to help illustrate the Vietnamese domestic market’s favourable productcomponents. The primary goal of theresearch paper is to investigate the buying behaviours of young travellers inVietnam in the contemporary context, especially after the Covid-19 pandemic. Therefore,this study aims to answer three research questions: Which lodging criteriaare of Vietnamese young travellers’ highest concern? What are the levels ofimportance of the studied hotel attributes? How does price affect travellers’buying decisions compared to other criteria?The research consists of2 steps. First of all, a pole-ranking survey will be sent out to find out thetop 5 attributes that customers most concern about when considering anaccommodation. From there, a choice-basedconjoint analysis will be conducted with respondents of 18 to 42 years old livingin Vietnam. The survey contains 12 tasks presented by Conjointly to illustrate areal-life shopping scenario where participants have to evaluate the productsand make a buying decision. The result of this study will show which feature ismost appealing to the younger travellers in Vietnam and how Vietnamese visitorsare willing to trade off certain benefit for their preferences.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Consumer behaviours, consumers' preferences, Hotel attributes, OTAs, Revenue Management, Vietnam
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Aug. 03. 16:23
Utolsó módosítás:	2023. Aug. 03. 16:23

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