Social Media Marketing: How New Cosmetics Brands Are Going Viral Using Organic Reach Through Social Media

Amin Hazem Alaa Zakaria (2023) Social Media Marketing: How New Cosmetics Brands Are Going Viral Using Organic Reach Through Social Media. Faculty of International Management and Business.

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Abstract

The goal of my thesis is to dig deeper into the world of social media and try to solve an important issue that new brands are facing everyday which is brining traffic and eyeballs to their products. Beauty brands that are just starting out do not need to have a huge advertising budget to start with. Instead, they could invest time and effort into creating interesting content that people would love and interact with. I investigate some big brands who are having social media empires brining millions of website visitors every month. I wanted to learn from the best brands that are doing it the correct way so that new brands can learn and copy their strategies. Those big brands have started from nothing to now having millions of followers and people who love their products everywhere in the world.

Institution

Budapest Business University

Kar

Faculty of International Management and Business

Department

Marketing Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Nemzetközi gazdálkodás

Supervisors

Konzulens neve
Konzulens típusa
Assignment, Scientific qualification, Institution
Email
Dr. Kovács Ildikó
Belső
egyetemi docens; Marketing Tanszék; KKK
dr. Papp Vanda
Külső
egyetemi docens; Kereskedelem Tanszék; KVIK
UNSPECIFIED

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: beauty, branding, cosmetics, facebook, Instagram, marketing, media, Social, Tiktok, Twitter
SWORD Depositor: Archive User
Depositing User: Archive User
Date Deposited: 2023. Apr. 20. 13:58
Last Modified: 2023. Apr. 20. 13:58

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