Search Engine Optimization (SEO) for a B2B business: A case study of Dryad Networks

Nguyen Ngoc Anh (2022) Search Engine Optimization (SEO) for a B2B business: A case study of Dryad Networks. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar. (Kéziratban)

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Absztrakt (kivonat)

NGUYEN NGOC ANH Active semester 7 Commerce and Marketing BGE KVIK Supervisor: Dr. Vanda Papp College Associate Professor BGE KVIK SEARCH ENGINE OPTIMIZATION FOR B2B BUSINESS: A CASE STUDY ABOUT DRYAD NETWORKS Nowadays, it is inevitable that a business’s online presence has played a significant role in the process of how this company interacts with its target customers. This interaction can occur in terms of establishing the business’s image, providing information, showcasing products, promoting customers’ online shopping activities, and improving customer experience. In order to streamline these online processes and gain full control over their activities, nearly every retail business in the modern-day has its own website available. In addition, there are likely to be a lot of companies in a given industry competing for the highest possible ranking when a potential consumer types something into the Google search field. Thus, the arising question is: “How can a business make its website stand out ”. This paper will focus on only one solution for how to effectively attract customers to a website by applying proper Search Engine Optimization (SEO) tactics. This paper will cover several key SEO elements and practices that every webmasters and SEO specialists have to keep in mind while optimizing their website, especially for a B2B business. This case study will look closely at Dryad Networks and how multiple SEO tactics are applied to improve their website’s ranking on Google. By the end of this paper, it is expected to provide readers, especially those who have just started working in the field of web design and digital marketing, with a throughout guidelines on SEO for B2B and become a useful reference for future research. The aims and objectives of this paper will be to address the 3 main questions: RQ1: What are search engines and search engine optimization (SEO) Why SEO is important RQ2: What are the important ranking factors and SEO elements needed for a website RQ3: How are multiple SEO tactics applied to Dryad Networks’s website The answers to the research questions of this paper will primarily rely on the theoretical section, as it will provide basic SEO knowledge and examples on how to implement SEO practices on a website, as well as what their expected results may be, regarding B2B businesses. The quantitative research examines the company’s website and social media pages, compares them to the information enlisted in the literature review, as well as collects data using SEO tools, such as SEMrush and Google Analytics.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	TDK dolgozat
Kulcsszavak:	B2B, case studies, Dryad Networks, SEO
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Már. 23. 15:25
Utolsó módosítás:	2023. Már. 23. 15:25

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