Dang Dieu Huong (2023) Influencers and their impacts on Gen Z decision making process for produce purchasing. Faculty of Commerce, Catering and Tourism.
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Abstract
This research paper makes inquiries about the impression of influencers and content creators on social media platforms towards their devoted audiences. Since the pandemic was and still, prolonging affecting our quotidian life, people have been thinking of new and creative ways of entertaining themselves with a view to abstain the negative thoughts and emotions while staying home. Additionally, one of the foremost methods for abiding positive vitality within the lock-down is online purchasing. As a “victim” of online shopping myself, I realized that this could be a promising and booming factor for companies to avail influencers of introducing their products and boosts sales for thy items. For this reason, the paper research tends to solve controversial ideas and questions. Whether using influencers really a standard proposal for drawing audiences’ attention toward the advertised products Or, will it simply make social media users displeased with too much advertising In order to find the solution for these arguable and differing opinions, regarding companies using social media trendsetters, I ought to operate a research project and interviews in order to have a more profound perception mostly on the buyers’ behalf. In the wake of learning deeply about customers’ insights, from that data, I could set up a more productive process in advertising.
Institution
Budapest Business University
Kar
Faculty of Commerce, Catering and Tourism
Department
Kereskedelem Tanszék
Tudományterület/tudományág
UNSPECIFIED
Szak
| Item Type: | Thesis (UNSPECIFIED) |
|---|---|
| Uncontrolled Keywords: | decision making, influencers, marketing, online marketing, Social media |
| SWORD Depositor: | User Archive |
| Depositing User: | User Archive |
| Date Deposited: | 2023. Mar. 19. 18:52 |
| Last Modified: | 2023. Apr. 22. 09:01 |
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