Impact of social media marketing as a tool on the public sector organizations during global crises

Nsiri Youssef (2023) Impact of social media marketing as a tool on the public sector organizations during global crises. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Our thesis aimed to find out the impact of social media marketing as a tool on government entities and public sector organizations during global crises. We studied the conventional methods of marketing that have prevailed in the marketing field in the past. We studied how government entities benefit from them. Also, the drawbacks of those traditional communication methods were studied which generated the demand for new and efficient feedback-based communication methods. Hence, digital communication methods were studied in the literature part of the thesis. Methods include various types of channels used by public sector organizations. The importance of end-user necessities was explained to know the vitality of feedback in a communication system. It was made evident that social media is becoming the prime means of broadcasting news and information to the mass circuits of people as it has been considered the fastest means of communication. The role of government in this regard explained how the government acts in a time of crisis, and what is their primary communication method to deliver crisis-related information without losing time as the public always expects immediate responses during the crisis. A survey was also conducted online to gauge the opinion of the general public about the fact that how exactly they use their social media. Responses were very convincing as they opted for social media as the most effective means for promoting government programs and broadcasting information and news. The public also suggested government the conventional methods should be replaced with digital methods, so that information, in unaltered form, can be reached them. The results might help the government to reconceptualize its idea of using old methods and will push them to shift towards social media tools, as they have been widely adopted and are very effective means of communication. It will help the government in establishing a feedback-based communication method and eventually will strengthen their relationship with the public.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	communication, government, marketing, media, public sector, Social
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Már. 19. 18:22
Utolsó módosítás:	2023. Már. 19. 18:22

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