The impact of BYD's new energy vehicle innovation process on the company's development

Shi Zelin (2023) The impact of BYD's new energy vehicle innovation process on the company's development. Faculty of Commerce, Catering and Tourism.

	PDF Shi Zelin-The impact of BYDs new energy vehicle innovation process on the companys development.pdf Hozzáférés joga: Available at the computers of the University Download (2MB)
	Archive (ZIP) Appendix 1.zip Hozzáférés joga: Available at the computers of the University Download (23kB)
	PDF Szakdolgozat értékelő lap angol BELSŐ SZ.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (691kB)
	PDF Szakdolgozat értékelő lap angol KÜLSŐ_ Shi Zelin.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (162kB)

Abstract

As innovation development enters a new normal, the innovation process has become a hot topic of concern for all sectors of society. The main theme of this paper is how to improve innovation ability and promote the continuous development of enterprises, especially the application of the innovation process in the field of new energy vehicle enterprises. After empirical research and analysis, it is found that consumer demand plays a key role in the innovation process. The authors conducted a large amount of literature analysis, as well as designed a questionnaire for cross-analysis using BYD Auto as the most representative example. The authors then found out what are all the innovation influencing factors that affect consumers' purchase of new energy vehicles, to determine the future development direction of new energy vehicle enterprises. And put forward some suggestions and theoretical support for the development of the new energy vehicle industry and related enterprises.

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelem Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és marketing

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	company development, company impact, innovation, innovation process, new energy vehicles
SWORD Depositor:	User Archive
Depositing User:	User Archive
Date Deposited:	2023. Mar. 19. 18:21
Last Modified:	2023. Mar. 19. 18:21

Actions (login required)

View Item