An analysis of the development of the Hungarian wine tourism industry and its future potential.

Kormanik Olivér Edgár (2023) An analysis of the development of the Hungarian wine tourism industry and its future potential. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

According to the relevant academic sources, wine tourism or enotourism is a special touristic product, which bears the understanding and tasting of the selected touristic destination’s wine culture as a primary motive of visiting such destination. This wider cultural aspect can include acquiring knowledge of, or even actively participating in the wine making process, tasting wine in different stages and forms, participating in leisure activities centered around wine and attending festivals, seminars.Hungary has some of the world’s most-renowned wines and wine regions that are praised in the professional scene of wine enthusiasts in the last century, but as of late, Hungary has failed to capitalize on this on a global scale when it comes to tourism and hospitality. Sure, there are some domestic and international tourism centered around the wine industry, but It seems to lack the velocity and volume that the quality and accomplishments would dictate.Even though Hungary has a great number of officially accredited wine regions, only a handful of them were able to create viable enotouristic presence. This is mainly because most of the potential tourists look at wine tourism activities as secondary, ancillary attractions and they mainly make their traveling decisions based on other factors and attraction, but if they are in a region, they are more than willing to participate in wine tourism activities, as it has great social elements as well as satisfies the curiosity of people interested in the topic.This thesis aims to define the general notion of how the Hungarian wine tourism industry is built up, and what possibilities lie ahead of it. The thesis centers around the following 3 research objectives: Introducing the general statistics of wine tourism, both domestic and international, Identify the key regions that wine tourism concentrates around, Identify key stakeholders of the Hungarian wine tourism industry, discuss their place and motives within the industry model

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Enotourism, Hungary, research, tourism, wine tourism
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Már. 18. 15:37
Utolsó módosítás:	2023. Már. 18. 15:37

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