Business model innovation and influence on consumer behavior based on the Xiaomi company

Liu Sheqian (2023) Business model innovation and influence on consumer behavior based on the Xiaomi company. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Abstract This thesis focuses on the impact of business model innovation on consumers, with Xiaomi as the main research subject. Xiaomi stands out among the many companies selling electronic products. Its innovative business model is one of the important factors for its success. Xiaomi's success is very much a learning experience for many other electronics companies. In this thesis, the main research approach is to analyze Xiaomi's innovative business model by using a business model canvas. And the business model canvas is followed by its detailed explanation and extended research. In the analysis of Xiaomi's business model using the business model canvas model, we read various literature to find out the innovativeness of Xiaomi's business model. The purpose of this section is to lay the foundation for later research on the extent to which consumers are influenced by Xiaomi's innovative business model. Through the analysis, Xiaomi's business model is innovative because it mainly relies on \"high configuration + low price\" and vigorously develops its ecological chain. Xiaomi implements an asset-light operation model, High-yield product development and design, Inventory and supply chain management, and Sales method. Xiaomi's main target sales group is lower middle-class consumers between 18 and 30 years old. The proportion of students is predominant, supplemented by office workers. The main target group of Xiaomi's cell phones is used for game playing, daily communication, work phones, etc. The main target group of Xiaomi's eco-chain products is high-grade and practical home appliances, etc.  In the later part of the study, the impact of Xiaomi's business model on consumers is studied using a questionnaire. The questionnaire is a combination of three parts, the first part is the basic quantitative questions, which are also the basic background questions for the participants who fill out the survey. The second part is about consumers who have experience with Xiaomi products. The third part is about participants who have not used or have no knowledge of Xiaomi products. The general orientation of the questions in the second and third sections is the same, both are about whether consumers are attracted to Xiaomi's innovation after learning about its business model. And under each question about how consumers are affected by the innovative business model, survey respondents are reminded of the specifics of Xiaomi's innovative business model. By analyzing data from Chinese and foreigners, it is concluded that the final recommendation for Xiaomi's sales is to expand its influence on its innovative business model system, which can attract more consumers and increase the stickiness of existing consumers. At the same time, it is a basis for future research on the relationship between business models and consumers. Future academic research can be more to fill the relationship between various aspects of business model innovation and different types of consumers. And the relationship between them influencing and being influenced. And based on this, it is also a major research direction to choose different companies as the object of study. Different companies have different innovation histories, such as Xiaomi, the company chosen for this thesis.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	business, business model, business model innovation, Consumer behavior, Xiaomi
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Már. 18. 15:37
Utolsó módosítás:	2023. Már. 18. 15:37

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