The spread of electromobility and its implications for policy, consumer behaviour and the automotive industry

Bagó Vilmos (2023) The spread of electromobility and its implications for policy, consumer behaviour and the automotive industry. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Despite the difficulties of electromobility initially, it has come back to consciousness after about 100 years, and the development of electric cars has impressed the world. The scale of activities has been impressive in the last 15 years, and there is still a lot of potential for the future. Electric cars are now a real alternative to conventional cars and have evolved to the point where they are a perfect substitute for internal combustion cars with the appropriate infrastructure. Electromobility can help to solve one of the world's biggest problems, reducing air pollution and global warming, as cars do not produce any harmful emissions during their operation. In addition to the development of electric cars, further improvements are needed in generating and transporting electricity to ensure that this transportation method is a much cleaner alternative than conventional transportation. There are many advantages and disadvantages of electric cars, which demonstrate that the electric mode of transport has many more advantages from an economic and environmental point of view than internal combustion engine cars while still having disadvantages from a comfort perspective. The different ways of encouraging the usage of electric cars in Europe are presented. This research demonstrated that most European countries offer incentives for electric vehicles, and sales of electric cars differ between regions depending on the level of incentives. The most obvious example of this was Norway, where the market share of electric vehicles was 86% in 2021, mainly due to measures taken by the Norwegian government. Hungary's measures have been presented in detail, from which it can be seen that the level of incentives for electric cars is appropriate by European standards and has been relatively successful in achieving the desired results, with a successful increase in the number of vehicles with green plates in Hungary. In addition to electric car use, it was important to examine the various charging options and the expansion of the charging infrastructure. It can be concluded from the research that the increase in the number of electric cars has resulted in a multiplication of electric charging points both in Hungary and worldwide. This is evidenced by the 306,000 charging points available in Europe in 2021, providing a significant coverage area for electric car usage. The change in the number of electric passenger cars has revealed that global sales tripled in 2021. The number of electrically powered models available on the market reached 450, with most of them available in China. When the number of cars sold by car manufacturers, it was found that Tesla sold the most electric vehicles in 2021, but in the future, Chinese car companies may achieve higher sales volumes if they can maintain the previous trend. The demand for electric cars in Hungary has grown significantly over the past 3 years, and the market share of BEVs has become larger than the market share of plug-in hybrid and range-extended electric cars combined, partly due to government incentives and subsidies. Research on the electric car market segment has shown that younger generations are more open to switching to a new mode of transport. However, people are not willing to pay more for a more environmentally friendly car, and the price of electric vehicles is considered expensive, so the potential buyer segment is narrowed down. The additional problem is that people with higher incomes compared to the average are less willing to change their current transport habits, despite the possibility of buying an electric car. In order to increase the number of potential buyers and to achieve a wide penetration of electric vehicles, they should be more affordable than conventional cars. From the in-depth interview research, information was obtained about car manufacturers who have encountered problems in producing electric cars that they have not previously experienced in producing conventional vehicles. They need to transform their entire production structure, for which the automation and industrial robotics company KUKA provides an ideal solution. Car manufacturing companies need to react quickly to adapt to market demands, and supply chain difficulties and raw material production are additional problems. Despite these difficulties, the automotive industry is able to adapt to changing mobility patterns through continuous research and development. Examining future trends, it is clear that countries and car manufacturers are committed to electromobility. Some car companies are considering developing hydrogen cars as an alternative to electric vehicles. Still, the logistics, price and storage of hydrogen have safety issues and are not considered a factor influencing the expansion of electric cars. Various countries, including the European Union, have made a series of decisions and targets on when to restrict the use of conventional cars, sell only environmentally friendly vehicles, or limit emissions completely. Following these decisions, car consumers will have no choice, and further growth in the sale of electric vehicles is expected.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	automotive industry, consumer behaviour, electric vehicles, electromobility, sustainability
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2023. Már. 17. 13:54
Utolsó módosítás:	2023. Már. 17. 13:54

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