Boda Boglárka (2023) Analysis of the management and execution of Youth Speak Forum from the perspective of participants, partners and organisers. Faculty of Commerce, Catering and Tourism.
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Abstract
This study has shown the complexity of event management and customer satisfaction, especially inside AIESEC. The study aimed to determine the quality of management and the experience of all stakeholders in an AIESEC conference called Youth Speak Forum. The research methodology was an empirical cross-sectional study where many papers were examined, interviews were conducted, and surveys were analysed. This study has found that, generally, Youth Speak Forum is a fantastic platform and opportunity for youth and companies to interact with each other, initiate conversations about global issues and find solutions to take action towards them. It has also shown how AIESEC and the corporate world are facing similar issues like reaching and understanding youth or providing the right value proposition, which is attractive for Gen Z. Furthermore, it was also found that the experience of all stakeholders is connected. However, simultaneously, there are some differences as they all experience the conference from different perspectives.
Institution
Budapest Business University
Kar
Faculty of Commerce, Catering and Tourism
Department
Turizmus Tanszék
Tudományterület/tudományág
UNSPECIFIED
Szak
| Item Type: | Thesis (UNSPECIFIED) |
|---|---|
| Uncontrolled Keywords: | AIESEC, customer satisfaction, event management, events, youth |
| SWORD Depositor: | User Archive |
| Depositing User: | User Archive |
| Date Deposited: | 2023. Mar. 17. 13:54 |
| Last Modified: | 2023. Mar. 17. 13:54 |
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