Growing opportunites for small and medium sized enterprises

Hajdu Lóránt (2022) Growing opportunites for small and medium sized enterprises. Pénzügyi és Számviteli Kar.

	PDF LórántHajdu_P7DEPL_dissertation.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (727kB)
	PDF thesis-summary_LórántHajdu.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (271kB)

Absztrakt (kivonat)

Currently I am able to witness and experience and take part in solving the daily problems of a company’s life. We have started this business almost a year ago, it is a fast food restaurant, with high growing potentials. Many of our customers ask on daily basis, where else are we available, or if we are franchise or not. We have reached a level where we have to take action in opening other own units or build our franchise system, lease the right to use this brand, with an already well-working system.   Both cases has its opportunities, criteria system, advantages and disadvantages. If we open other own units, will we be able to run two units by ourselves, or three? Could we find reliable workforce? Is the power of suppliers too high to invest huge amount of money? Or what will happen if the franchise partners act differently with customers? Our brand image will be harmed, so what kind of contract we have to offer? What kind of management tools we will use to control our business? These are the main questions which popped up on the very first meeting of ours.   The aim of this dissertation is to find the most appropriate way to develop this business, by analysing internal and external factors of the company. I have used Mintzberg’s theory to build strong strategy, understand our core competences, uniqueness and of course our weaknesses we still have to improve on. I have made SWOT analyses in each possible case to outline our strengths, weaknesses, opportunities and threats.   I have concluded a customer satisfaction survey which highlighted what are the main characteristics of ours that we have to keep, no matter which direction we will grow. Many companies fail to keep the quality of their product or service as they grow, I would like to avoid that. We have to keep our excellent customer focus and communication, the quality food we prepare, and of course the modern, clean appearance and environment of the bistro to keep providing the same customer satisfaction. Based on my research 75,8 % of the respondents are already returning customers. I believe this number speaks for itself.   Additionally I have made an interview with the franchise manager of Pesti Pipi, which is a Hungarian founded fast food restaurant with almost 20 units. The aim of the interview was to find out which parts on a franchise contract are strictly has to be included and which parts can differ, how long should a franchise contract be, and of course to find out how will we avoid that partners will not terminate the contact after one year, and create their own sausage place. Useful tips, traits of building franchise systems were given. With the help of this interview, and of course by analyzing the literature it has outlined what kind of franchise contract we would offer in the future.   All these analysis and interview have led to the conclusion that we have to open additional own units, run them by ourselves, gain more experience and when we will have 3 or 4 units we could start building our franchise system. We have to generate higher revenue to be able to guide our future franchise partners, give them support constantly and well-working and tested systems.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Pénzügyi és Számviteli Kar

Tanszék

Menedzsment Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Gazdálkodási és menedzsment

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	családi vállalkozás, franchise, kisvállalkozások, megoldások, vendéglátás
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Okt. 11. 10:14
Utolsó módosítás:	2022. Okt. 11. 10:14

Actions (login required)

Tétel nézet