How self-employed and micro enterprises build their personal brand

Sczigel Dóra Cintia (2022) How self-employed and micro enterprises build their personal brand. Külkereskedelmi Kar.

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Absztrakt (kivonat)

I chose this topic, because I see a big potential in it, because of its actuality, and I want to make research on how it can be improved and want to get to know the dark and bright sides of personal branding. The biggest question is rather the dark side, more concrete the difficulties, one can face, while creating and keeping their personal brand.I think nowadays in the “age” of influencers and other self-employed service providers, like coaches, trainers, beauty industry workers (nail artists, hairdressers, lash artists, make-up artists, etc.), personal trainers, writers and tattoo artists, it has a huge importance, to know, how to create a brand for yourself and how to keep it in a way, that they can stay authentic and unique, but most importantly to be and be attractive for the possible new customers or followers and how to be engaging enough to keep the old ones. I think it has a huge importance to examine a lot of aspects of the question, that is why I spread my research on as many sectors as possible, because the methods they can use to reach their target audience can be very different.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Kereskedelem és Logisztika Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	branding, e-marketing - elektronikus marketing, egyéni vállalkozók, kisvállalkozások, personal branding
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Okt. 11. 09:46
Utolsó módosítás:	2022. Okt. 11. 09:46

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