Research on Smart Tourism Construction Measures in Sanya City

Meng Ziwei (2022) Research on Smart Tourism Construction Measures in Sanya City. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

PDF MA Dissertation Meng Ziwei.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)

Absztrakt (kivonat)

People’s ways of tourist and consumption ideas change constantly, People are paying more attention to tourism quality. People’s degree of convenience and experience increase because of smartphones, tablets, laptops, and other mobile electronic devices, Weibo, WeChat, Little Red Book (a popular social media platform in China), Tik Tok and other popular apps, and Alipay, WeChat Pay and other smart payment APP. Tourism management departments and enterprises should focus on tourists’ experience and satisfaction, and apply information technology industries and digital economies, for example, cloud computing, big data, Internet and artificial intelligence to the real economy, through the rational use of integrated communication technology, to suit the individualized needs of tourists, efficient information processing and intelligent big data collection technologies are needed, to realize the integration of tourism information service and management, so that the construction of smart tourism emerges. As the benchmark city of Hainan free trade port and the only tropical coastal resort and tourism city in China, Sanya has constantly been exploring the construction of smart tourism and achieved some results. However, Sanya will inevitably encounter a series of problems during the construction of smart tourism. As a result, resolving existing challenges and proposing scientific and acceptable measures and proposals for the development of smart tourism in Sanya is a real problem that must be addressed immediately.Through the investigation and research results combining theory with practice, this dissertation shows that the overall Sanya’s smart tourism construction is still in its early stage, and there are a series of problems such as imperfect public service management system, imperfect operation and maintenance technology, lack of innovation in marketing model and lack of smart talents. Through the investigation and analysis of the Sanya’s smart tourism construction, suggestions and measures are put forward to construct smart tourism in Sanya. Since the personalized needs vary greatly among tourists, creating a smart tourism system is highly challenging. It is necessary to integrate concepts, pay attention to detail management, and strengthen innovation in the concept of tourism service. Therefore this dissertation put forward Sanya should actively build smart tourism, enhance the public service system of smart tourism construction, improve the system od smart tourism integrated management, innovation of marketing mode, make smart tourism-related industries abundant, create a good business environment, form the social and economic cycle ecosystem, create the innovation of the tourism industry and the traditional integration of tourism industry, Pay attention to smart tourism personnel training. Through the Sanya’s smart tourism construction to create greater economic and social benefits.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Sanya city, Smart Tourism, Smart Tourism Construction, Smart Tourism Construction Suggestion, tourism
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Júl. 25. 17:12
Utolsó módosítás:	2022. Júl. 25. 17:12

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