The role of the thematic routes in tourism within Eger region

Molnárová Nikoleta (2022) The role of the thematic routes in tourism within Eger region. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Tourism is one of the defining sectors of the economy. Nowadays, consumers prefer complex tourism products instead of single offers. The increased demand for cultural and creative tourism creates an ideal opportunity to create, implement, and promote thematic routes in the tourism portfolio. In my thesis, I examined the thematic routes within the Eger region. My research consists of 2 parts: analysis of a literature review and primary research. During the analyses, I evaluated the thematic routes' possibilities and potentials in the region. For deeper insight, interviews were conducted with DMO managers and with managers of the region's thematic tours. As social media and online appearance are getting more reliable and relevant in the travel industry, therefore a comprehensive content analysis was required following the thematic routes´ online appearance. In the final chapter, the consequences of the pandemic on thematic routes are considered, preceded by new travel patterns that have evolved as a result.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-menedzsment

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	cooperation, Eger region, route development, thematic routes, tourism package
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Júl. 25. 17:12
Utolsó módosítás:	2022. Júl. 25. 17:12

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