A feasibility study for Hotel Pollack

Ladomérszky György Gábor (2022) A feasibility study for Hotel Pollack. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

This thesis is a feasibility study for the Hotel Pollack, a fictive hotel. This four-star hotel with 49 rooms and suites would be in the Fifth District. The study’s purpose is to determine whether the hotel’s concept is in line with current trends in the hospitality industry as well as future plans in Budapest, according to the industry analysis. According to the market analysis, the four-star hotels in the Fifth District outperform the average in Budapest. The main sending countries of Budapest were also analysed, and a rate-value matrix was created. The location analysis showed that the location next to Váci Street is optimal. A PESTEL analysis was also required to evaluate potential risks. The operational plan stated that 20 full-time employees are required. The business plan showed that it is worthwhile to invest in the project, even in a stress case when the rates are reduced by 15%. From the perspective of an investor, it is preferable to finance half of the investment with a bank loan.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Budapest, Business Plan, feasibility study, hotel, investment
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Júl. 15. 11:24
Utolsó módosítás:	2022. Júl. 15. 11:24

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