Intruduction of a new agricultural company through the elements of a business plan

Tóth Sára (2022) Intruduction of a new agricultural company through the elements of a business plan. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

In my dissertation I would like to introduce a new agricultural company, that is dealing with fruit production, and –trade. I have chosen this topic, because I have personal relation in the agrarian field, and I would like to build a new company in a different segment of this industry. During my research, I collected the most important information and data about the role of the agriculture in Hungary’s economy, the different types and usage of apricot. I could make interviews with the most important people of our potential customers. In this paper I present our future marketing and pricing strategies as well. The description of our products and services are indicated. The organization and management are also represented in order to show the reader the operation of our venture. Finally, according to our past finances I was able to calculate our potential income as well.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa: diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak: agriculture, Apricot, Business Plan, New company, Producing
SWORD Depositor: Archive User
Felhasználói azonosító szám (ID): Archive User
Rekord készítés dátuma: 2022. Júl. 15. 11:23
Utolsó módosítás: 2022. Júl. 15. 11:23

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