Marketing Strategies of Tourism Industry in the Republic of Azerbaijan. The Case of the World Heritage Sites by UNESCO in Azerbaijan

Aghayeva Dilara (2022) Marketing Strategies of Tourism Industry in the Republic of Azerbaijan. The Case of the World Heritage Sites by UNESCO in Azerbaijan. Faculty of Commerce, Catering and Tourism.

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Abstract

Despite the categories of World Heritage Sites of UNESCO being different, they are carrying the same importance in the World Heritage List. Approximately same purpose following to the protection of the sites for each country. However, the marketing strategies are being implemented with the different policies for each case. Countries are applying different strategies for different diversified sites. Strategies are also carrying out protection projects on themselves. Some sites need to be more protected under the risk of extinction they are closer to that risk than other places.Azerbaijan is one of the countries with the three cultural sites participating Listеd аs а UNЕSCO Wоrld Heritаge Sitе. The locations are categorized under the cultural site nomination. The Republic of Azerbaijan has been a member of UNESCO for 25 years from June 3, 1992, after earned its independence. Since that time, this thesis looks into the relationship involving the Azerbaijan Republic and UNESCO, as well as Azerbaijan's promotion and protection measures through the Azerbaijan State Tourism Agency and Azerbaijan Tourism Board. Simultaneously, the numbers for annual visitors listed in the Tourist Actions section of Azerbaijan's UNESCO heritage list are part of the documentation.For getting information about the strategies are future plans official websites of the governmental organizations are searched. At the same time, the yearbooks published by Azerbaijan Tourism Board are used in this case study. Covid-19 effect on the tourism industry and the recovery plans and numbers are also mentioned in the main part of the thesis. Besides the web pages, previous articles, and research papers were investigated.

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Turizmus Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Turizmus-vendéglátás

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	Azerbaijan, Heritage, marketing, tourism, UNESCO
SWORD Depositor:	Archive User
Depositing User:	Archive User
Date Deposited:	2022. Jul. 15. 11:22
Last Modified:	2022. Jul. 15. 11:22

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