Krekó Noémi (2015) What is the secret behind the success of the “New-wave” Specialty Coffee places in Budapest? Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.
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Dissertation 2015 What is the secret behind the success of the Specialty Coffee places -Noemi Kreko.pdf Download (1MB) | Előnézet |
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ABSTRACT As I experience, that a general knowledge-gap exists about the Third, “New” wave of coffee, the Specialty, and since I find it highly important to realize its role in the catering industry (especially in the fine dining), I would like to briefly summarize, and explain all the aspects of it in my dissertation. Firstly I am going to detail what do we mean under the phrase Specialty Coffee, how did coffee industry get to this stage through the decades, and what exactly the third wave represents in the coffee industry. Then I would like to detail every step from beans to brewing and from brewing to consuming, highlight the crucial importance of every stage in this long process from the origin of beans to the quality cup of coffee drink. Further I am going to briefly introduce how the Third-wave of coffee initiated to Hungary (Budapest), and prepare a competitor analysis of the big franchise chains existing. Last, but not least I would also like to detail the profiles and marketing activity of the most popular, best-rated and some of the newly opened Specialty coffee places in Budapest, with which I am trying to find answers for my research question: ‘What is the secret behind the success of their business?’. I am going to examine these places also from the customer side, why people prefer these “special” “quality” “new-wave” places and in what aspects can these coffee shops offer more than their forgoers. With my dissertation, I would like to help in the better understanding of this successful and hyped subculture of the coffee industry. Through my researches I mainly get to the following conclusions: the secret of the success in case of these businesses is, that they are offering quality products from fair trade, highly controlled small independent farms, using light-roasting technology - by which the coffee beans original taste marks can dominate - , controlling every step of also the brewing by employing highly trained baristas with professional knowledge and skills, they are using only the best quality from the coffee machines, grinders, equipment, and providing a unique home-like, cozy atmosphere, by which people likely to become regulars.
Angol cím
What is the secret behind the success of the “New-wave” Specialty Coffee places in Budapest?
Intézmény
Budapesti Gazdasági Főiskola
Kar
Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar
Tanszék
Turizmus Intézeti Tanszék
Tudományterület/tudományág
NEM RÉSZLETEZETT
Szak
Turizmus - Vendéglátás (angol nyelven)
| Mű típusa: | diplomadolgozat (NEM RÉSZLETEZETT) |
|---|---|
| Kulcsszavak: | Specialty coffee, New-wave, Third wave, Light roasting, Success |
| Felhasználói azonosító szám (ID): | Horváth Viktória |
| Rekord készítés dátuma: | 2015. Dec. 03. 08:18 |
| Utolsó módosítás: | 2018. Feb. 20. 13:52 |
| URI: | http://dolgozattar.uni-bge.hu/id/eprint/3974 |
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