Regarding the strategy of Chinese Internet companies entering the Southeast Asian market----take Kuaishou, TikTok as examples

Yang Jinrong (2021) Regarding the strategy of Chinese Internet companies entering the Southeast Asian market----take Kuaishou, TikTok as examples. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

In recent years, China's Internet enterprises to enter overseas market has become a popular trend. With a combination of factors, Chinese Internet companies have been running to the "blue ocean markets" in foreign countries. First, the government advocates the development of the "Belt and Road" strategy, encouraging enterprises to enter overseas markets in groups; and with the increase in the export volume of Chinese smartphones, many mobile applications, especially tool apps, have pre-installed advantages; Second, the domestic Internet demographic dividend is eroding, with Statistics statistics indicating that by 2020, the number of Chinese mobile Internet users will have increased by more than 20%. By 2020, China's mobile Internet users would number 988.99 billions, the Chinese mobile Internet market will be saturated, various sorts of mobile APPs will flood app stores, and most APPs will struggle to identify new user growth points. Since 2020, the government has intensified anti-monopoly regulatory measures for Internet firms, which has had different degrees of impact on Internet companies' activity in mainland China. The domestic growth rate has been significantly lower than the global growth rate, and the competitive forces caused by the monopoly of the giants in the Internet field are spurring companies to find a market that has yet to be reclaimed.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Chinese internet companies, international market, Kuaishou, southeast asia, Tiktok
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Ápr. 02. 09:57
Utolsó módosítás:	2022. Ápr. 02. 09:57

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