Marketing analysis of Esports in the Creative and Cultural Industries

Székely Levente (2021) Marketing analysis of Esports in the Creative and Cultural Industries. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The dissertation deals with esports, which are becoming more popular day to day and have a growing fan base. Esports is practically competitive gaming with computer and console games. The point is, it’s not about playing against the computer, it’s about competing between other people, even teams. Different skill, strategy, sports and even many types of games fall into the scope of esports. Just like in real sports, there is an audience and community that likes the esports atmosphere and esports games, there are star players who make a living from playing through their sponsors. At first there were a few games in which esports players competed for smaller amounts, today there are a lot of games with huge total prize tournaments. There are already official esports teams with esports divisions, and people can bet on games. Due to technological development (IT) this area of sport won a big popularity, so it is worth to pay attention for its phenomenon. In my dissertation, I would like to present the world of esports and gaming, to map out its potential from both marketing and economic point of view. The basic aim of the dissertation is to find the answer to whether, as a result, the integration of esports and gaming methodologies into corporate work methods will be inevitable in the future, with a special emphasis on marketing. I am researching all this through analyzing a relevant market player, a marketing agency called Universum 8. The aim of the research is to describe esports and the opportunities it offers from a marketing and business perspective. Provide more information to the reader through a theoretical overview and self-made primary research. Using the expert interview and the general questionnaire, and the primary goal is to draw conclusions and research marketing opportunities.Keywords: esports, gaming, marketing, technology, economic development

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	big business, economic development, marketing, organizational innovation, technology
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Már. 22. 08:20
Utolsó módosítás:	2022. Már. 22. 08:20

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