The consumer behavior in retail sector in Kazakhstan and Hungary

Katay Bexultan (2021) The consumer behavior in retail sector in Kazakhstan and Hungary. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The entrepreneur needs to constantly improve and expand the range of services provided to meet the changing requirements of customers every day and, in turn, remain competitive. All the above reflects the relevance of the chosen topic.The consumer market today is one of the most profitable and rapidly growing segments of the economy. Due to the instability of the economic and social systems of Russian society in transition, instruments for the accumulation and saving of income seem to be ineffective this determines the priority of consumption among all other forms of income realization. Therefore, it is active consumer behavior, which is interpreted today by scientists as the main factor in the dynamics of economic development.Consumption largely determines the characteristics and structure of the social space, being one of the main forms of economic activity and an indicator of the quality of life, well-being and success in changing economic conditions. The study of consumption issues today can give the most complete picture of the ongoing social changes.Questions of consumer behavior are also covered in scientific publications of prominent representatives of economic science, such as A. Smith, D. Ricardo, D. Yum, K. Marx, C. Montesquieu, K. Menger, St. Jevons, JI. Walras and others. Their scientific research became the foundation for identifying the economic patterns of the development of consumption and consumer behavior, the mechanism of its functioning, and the connection with other fundamental concepts of economic theory.The specificity of the consumer goods market is that these markets are divided into numerous segments that have certain categories of buyers with their own requirements, tastes, requests, traditions, cultural characteristics, boundaries of effective demand.Consumer is deciding what and where to buy, who determines what goods to produce and what business will be successful. The freedom of choice of goods by the buyer is now especially enhanced due to his mobility and better awareness with the help of advertising, the media, the Internet. Market researchers study the influence of numerous factors on the behavior of the buyer when making a purchase decision. In our study, we were guided by cultural and social factors, their influence on the purchasing behavior of consumers of Magnum and Auchan services.The study of all the factors affecting consumer behavior, shopping motives, product perception help marketers model the process of making a purchase decision.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Consumer behavior, Hungary, Kazakhstan, Kotler, Retail Sector
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Már. 22. 08:20
Utolsó módosítás:	2022. Már. 22. 08:20

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