Extreme Growth: a Dream or a Danger - The conditions and challenges of extreme growth in a commercial company based upon the example of Scitec Nutrition

Kovácsi Dorina Anna (2021) Extreme Growth: a Dream or a Danger - The conditions and challenges of extreme growth in a commercial company based upon the example of Scitec Nutrition. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

We all know industry-leading CEOs like Jeff Bezos, Mark Zuckerberg, or Steve Jobs, who were able to transform our world, build something from the ground and create a heritage that will live for probably hundreds of years. These success stories can be declared as such because the leaders were able to not only carry out and maintain growth but also fight with it for the sake of their companies. Why do I say fight with growth? Because growth is one of the most fruitful and destructive processes that can happen to a company. And if common sense says that growth can be only destructive to those who have no business sense, then I must state that common sense is wrong. There are real-life examples of entrepreneurs who had exceptional ideas, were the most hard-working businessmen of their era, established business models and trends that later were the basis of industries, but still were not able to upkeep with the pace of growth and as a consequence had to face probably one of the most painful experiences of their lives, losing the company that they nurtured as their child. One of the biggest influences that have guided me into this specific area of study is one of my relatives, Zsolt Bengyel, who was fighting for his company – Scitec Nutrition - up until his last possibilities. He had to sell an industry-leading company that was built upon one single idea with almost no capital, as he realized that he is only able to upkeep his multinational firm by constantly investing millions of dollars, continuous renewals, upgrades, financial issues, and fighting extremely strong competition. These problems can arise without any alarm and notification as they grow with the company simultaneously, but they mainly remain unnoticed and silent because growth and success are louder than the problems they carry. The aim of the thesis is to offer a thorough understanding of extreme growth, which has caused the rise and complete transformation of a market-leading commercial company, Scitec Nutrition. The research aims at finding the roots of this specific business problem, as well as its appearance and manifestation in practice. Moreover, I also wish to introduce the most influential elements of leadership, which have undeniable importance on business success, and extreme growth.             The secondary research encompasses different studies, academic journals, and business books written by entrepreneurs or owners who were confronted with the problem, that they describe in their books. The number of those pieces of literature, which were concerned with the problem and were issued by authentic authors was rather low, but this scarcity has enabled me, to pay closer attention to the details of extreme growth, and the literature concerned with it. The secondary research also contains the introduction of the history of the selected company, Scitec Nutrition, and this section fulfills two major roles. Firstly, it reveals the path of a company that has experienced extreme growth, thus broadening the reader's understanding of the practical nature of the problem. Secondly, it serves as a “bridge” between the secondary and primary research and depicts how the theory of extreme growth synthetizes with a practical example.             The method of research that corresponds with the topic of the thesis, as well as the secondary research, had to be highly personalized and informative, so that in-depth interviews were chosen as the method for primary research. The interviewees are those members of the original team of the company, who have been loyal supporters of the founder Zsolt Bengyel, and whose experience and knowledge deliver the most information to understand the circumstances of extreme growth.             The conclusion is that all interviewees made the best decisions in all situations according to their knowledge and understanding at the time, but this does not mean that they would make the same decisions 10 to 20 years later with the knowledge and experience they have today. The findings of the primary research are harmonizing with the secondary research and the initial idea of the thesis, which encompass the effects of unconscious and extreme growth on entrepreneurship and companies. The secondary literature states, that growth can be harmful if it is not conscious or handled professionally. This statement has been completely justified by the primary research, as it proves that even though the majority of entrepreneurial decisions are conscious, but the pace of growth and the extreme wave of success is always louder than the noise of the problems originating from them.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Business Growth, Extreme Growth, Family-owned businesses, leadership, Market-leading, Scitec kft
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Már. 22. 08:18
Utolsó módosítás:	2022. Már. 22. 08:18

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