Changes in the marketing activity of Hungarian hotels in the light of the pandemic

Andreidesz Beatrix (2021) Changes in the marketing activity of Hungarian hotels in the light of the pandemic. Faculty of Commerce, Catering and Tourism.

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Abstract

In my paper, will introduce the hotel industry from the marketing point of view during the pandemic. Since the beginning of the pandemic, hotels were hardy able to create revenue, It was clear, that marketing was the most important tool to attract customers. The targeting methods were always different according to the current situation. When the pandemic situation was stronger, they just lowered the prices as much as they can and after the rough periods, they raised the prices as much as they can. They mostly used social media accounts, all of the hotels shifted mostly toward online marketing. Flexibility was the most important skill during the pandemic

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelem Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és marketing

Supervisors

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	hotel, hotel marketing, marketing, marketing activity, pandemic
SWORD Depositor:	Archive User
Depositing User:	Archive User
Date Deposited:	2022. Mar. 22. 08:18
Last Modified:	2022. Mar. 22. 08:18

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