Marton Ferenc László (2021) Online Travel Search Engines VS Traditional Travel Agents regarding Hungarian Gen Y and Z Individual Travelers. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.
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ABSTRACT Online Travel Search Engines VS Traditional Travel Agents regarding Hungarian Gen Y and Z Individual Travelers Ferenc Marton - Budapest Business School With the spreading of web 2.0 and smart phones, services have moved to the online space including the travel industry. Travel agencies were the frontline of travelling in the past where travelers could purchase travel packages including travel, accommodation, board and experiences. With the wild spread use of the internet people however turned to Online Travel Agencies (OTAs) where they could book their own holidays and compare prices or read reviews. In this thesis the author examines, by how much Hungarian individual travelers rely on these websites, how the different generations use them and how hotels view this situation. The author also showcases the different travel trends and the impact of the COVID-19 pandemic on them, the role of online booking sites. It is also presented how travel trends are influence the travel market including online travel agencies, and how traditional travel agencies can use technological advancements for improving their consumer service. As most traditional travel agencies are lagging behind in the digitalization race OTAs are gaining an increasing advantage over them. Their greatest potential lies in package offers and markets that have traditionally imagined travel based on personal contact and it’s embedded in their national culture. The younger (Y, Z) generations prefer the ease of booking, accessibility and simple processes of online travel agencies (OTAs). In addition, they are less bothered by the lack of personal contact than previous generations and are more confident in consumer opinions. With the two-way opening of communication channels, it is very important for hotels and all tourism service providers to manage them and provide the best possible service. Based on the results of the professional interview, it can be said that online booking systems and OTAs represent a great opportunity not only from the consumer's point of view to facilitate more and more aspects of the travel, booking and tourism experience, but also from the service provider's point of view, thanks to big data, hotels can offer more personalized offers and have the possibility to enter new markets. In addition, the integration into the hotel's own PMS system simplifies the administrative processes and helps the hotel's HR department.
Intézmény
Budapesti Gazdasági Egyetem
Kar
Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar
Tanszék
Turizmus Tanszék
Tudományterület/tudományág
NEM RÉSZLETEZETT
Szak
Turizmus-vendéglátás (angol nyelven)
| Mű típusa: | diplomadolgozat (NEM RÉSZLETEZETT) |
|---|---|
| Kulcsszavak: | Expedia, Hungarian, individual, Travel Agent, Travel Search Engine |
| SWORD Depositor: | Archive User |
| Felhasználói azonosító szám (ID): | Archive User |
| Rekord készítés dátuma: | 2022. Már. 22. 08:17 |
| Utolsó módosítás: | 2022. Már. 22. 08:17 |
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