Budapest and Lake Balaton as the main brands of Hungary

Kóródi Adrienn (2021) Budapest and Lake Balaton as the main brands of Hungary. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

PDF Thesis Kóródi Adrienn.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (928kB)

Absztrakt (kivonat)

Budapest and the Balaton are explored and analysed in my dissertation. These two tourist attractions are analysed throughout the research to ensure that they are truly the primary brands of Hungary in terms of tourism. These two places may be the brands that foreign visitors are most familiar with, and they may be the primary reason for their visit to Hungary. I would like to learn more about how Hungarians perceive Budapest and Lake Balaton as tourist destinations. In addition, my goal is to look at the motivations of Hungarians who travel to both destinations. This is how I can figure out what they are looking for in these places. Furthermore, I can also investigate the associations. I mean, I can discover what kind of marketing strategy they are employing to promote these two destinations. It is critical that destination brands be well-marketed in order to attract more tourists. I can investigate the elements that have contributed to the popularity of these places throughout time. As a result, I can understand why they are effective. Of course, during my analysis, I am able to see the challenges that both destinations face.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	21st Century, Balaton, branding, Budapest, Hungary
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Már. 22. 08:14
Utolsó módosítás:	2022. Már. 22. 08:14

Actions (login required)

Tétel nézet