Understand the role of social media on consumers to choose sustainable tourism products

Szikhardt Eszter (2021) Understand the role of social media on consumers to choose sustainable tourism products. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

In the previous few decades, the globe has evolved dramatically. The Internet, mobile phones, intelligent systems, and renewable energy, to mention a few, have driven the world into the 21. Century. For decades, people have studied the art of advertising. Although television has previously invaded our lives, I believe it is rapidly losing its value in the Web2 era. The previous generations did not have such apps as Instagram or Facebook while they were growing up, but they still had a good time without them. Of course, a human cannot miss something he or she is clueless about.Many of my acquaintances and friends are active on social media. I have also met others who do not use Facebook or Instagram at all. In my primary research, I studied at how social media influences the buying of sustainable tourism products. As I watch them utilize social media on a daily basis, I notice many differences in their routines. Most of the time, they update me about new knowledge, new tourism trends, and new methods to be environmentally friendly. They are looking for this content because it is part of their research history. The others, on the other hand, are a little different. Of course, they use the same applications as the rest of us, but they are not as devoted to them, and I am sure their living habits are contradictory. In my dissertation, I investigate how advertising has evolved into its current form, how ads affect the brain, and how they influence our subconscious minds. My goal is to learn how the media influences tourists, whether commercials lead them to buy sustainable products or at least motivate them. In the final section of my thesis, I give a closure of the discussed topic. Also, I discuss what could be done to inspire tourists in the interests of tourism producers. What a tourist can do to prevent irrelevant information on social media. In addition, I will make some recommendations for improving advertising policies’ and how producers could transmit their messages and information to customers, as well as how the existing rules should be enforced to enhance tourists’ mental well-being.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	21st Century, research, Social media, sustainability, tourism
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Már. 22. 08:14
Utolsó módosítás:	2022. Már. 22. 08:14

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