Can we and should we stop fast fashion? Is shopping at small-medium sized enterprises a better option? Fast fashion from an economic, social, and ecologic perspective

Kaiser Donna Donatella (2021) Can we and should we stop fast fashion? Is shopping at small-medium sized enterprises a better option? Fast fashion from an economic, social, and ecologic perspective. Külkereskedelmi Kar.

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Absztrakt (kivonat)

The following research’s main aim is to investigate and study the industry of fashion, especially the effects of fast fashion multinational companies versus small-medium fashion enterprises on our world from an economic, social, and ecologic perspective. The paper revolves around the hypothesis of whether the concept of fast fashion should and could be completely banned from existence and replaced with other possible alternatives, or not. In the beginning, the paper highlights the basic ideas of fashion, its historical background, and its importance on our society in general. After, it focuses on the biggest differences between fast fashion and slow, sustainable and ethical fashion from the viewpoint of the economy, the environment, the entrepreneurs, and the consumers. In relation to this, it explains the contrast between multinational companies and small-medium enterprises, focusing on the advantages and disadvantages of starting and owning a small-medium-sized fashion company. The paper also gives tips and suggestions on how to keep a smaller enterprise going and how to make it thrive against the big influence of the multinational companies of today’s capitalistic worldview. In this chapter, the research briefly mentions the COVID-19 pandemic’s effects on the industry, and how such an unexpected major global event affects the small businesses much more and much deeper than the big multinational companies. Then, it mentions another possible way to approach the topic of sustainable fashion and to stop overproduction and overconsumption, which is the implementation of the so-called circular economy model, with buying second-hand items and recycling. As the last point, the research analyses and dissects the market research survey and draws relation between the investigated points and the survey results. Finally, all the points are summarized and a conclusion is created based on all above-mentioned investigated points.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Marketing Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	capitalism, entrepreneurship, fashion, fashion marketing, fast fashion, multinational companies, slow fashion, SME, sustainability
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Már. 08. 09:11
Utolsó módosítás:	2022. Már. 08. 09:11

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