Internationalization of Hungarian small and medium sized firms

Stefkó Boglárka (2021) Internationalization of Hungarian small and medium sized firms. Külkereskedelmi Kar.

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Absztrakt (kivonat)

Globalization has become a very common term in business economics in the past few years. This phenomenon determines the life of many people and businesses. As a result economic sectors are undergoing a significant change and it becomes more and more common to internationalize businesses. Franchising is a world-wide known option for entering foreign markets. It has created many job opportunities and promoted business growth and development. It is also a helpful way for companies to adapt to different cultures and business ethics. The purpose of this thesis is to investigate a small- and medium-sized firm's internationalization process and to draw general conclusions for other Hungarian SMEs considering entering the foreign market. The important aspects influencing a company's internationalization process are also examined. The goal is to give a small or medium-sized company considering internationalization a foundation of key components of internationalization.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Entry modes, Expanding, franchise, Hungary, internationalization, SMEs, Viarent
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Már. 08. 09:10
Utolsó módosítás:	2022. Már. 08. 09:10

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