Impact of Crises Management Packages on Consumer Buying Behaviour

Megyeri Ildikó (2021) Impact of Crises Management Packages on Consumer Buying Behaviour. Külkereskedelmi Kar.

PDF Final Thesis -2021.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)

Absztrakt (kivonat)

With the era of globalization, an increased emphasis is given to the attainment of sustainability, incorporating all socio-political, socio-economic, and socio-environmental integration. And as a result, an increased significance is also given to the mechanisms leading to the accession of sustainability. One of such mechanisms is the efficient management of the crisis, by the crises management packages, which fosters regional integration and stability. The crises management packages are adopted either by the federal government or provincial government to alleviate the impact of a crisis, incorporating the resurrection of economic prosperity, political stability, and social advancement. These consumer management packages highly depend on the extent of the crisis, and the type of crises and care considered fundamental for national integration, and regional harmony. However, these packages affect the people largely, and their financial resources, which in turn affects their consumer buying behaviour, and influences their preferences. Hence, the crisis management packages indirectly affect consumer buying behaviour. Hence this research will evaluate the impact of these crises management packages on consumer buying behaviour, throughout the world and specifically in Hungary. Moreover, it has been will specifically analyzed that the Bokros package and the New Deal were introduced after the Great Depression, and the austerity measures in the form of economic reforms and fiscal policies after the Covid-19, and the way these packages affected consumer buying behaviour. The methodology used for the research incorporates a desk survey and a semi-structured questionnaire that analysed the changes in consumer buying habits after the pandemic, thereby giving us an insight into the changes in consumer buying behaviour as a result of crises management packages.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	consumer behaviour, consumerism, consumers' preferences, crisis management, sustainability
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Már. 08. 09:09
Utolsó módosítás:	2022. Már. 08. 09:09

Actions (login required)

Tétel nézet