Export promotion of Vietnamese Coffee between 2010 to present in EU

Nguyen Thi Huyen Trang (2021) Export promotion of Vietnamese Coffee between 2010 to present in EU. Külkereskedelmi Kar.

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Absztrakt (kivonat)

The research, development and enhancement of Vietnamese coffee exports is necessary and practical. In a modernized, industrialized society, in the era of 4.1, everything develops at a dizzying rate. The exchange and enhancement helps Vietnam not be left behind, catch up with the market, and even lead the trend. This thesis focuses on analysing and deepening the concepts of coffee export and origin. The article explores the needs and development potential of the coffee market in Europe as well as about the supply capacity, opportunities and limitations of Vietnam in this market. Based on these analyses, the methods to help Vietnamese coffee integrate and develop in the EU market are proposed. The thesis point out that, Vietnam has a great potential for coffee production with favourable natural conditions and abundant cheap human resources. The European market is an open fertile land for Vietnamese coffee beans to integrate and develop. With high consumption trends and experienced coffee processors, Europe has been and is currently the main and potential export market of Vietnam such as Germany, Italy, Belgium and Eastern Europe. When analysing the market, the study demonstrate that Vietnamese coffee, although imported in large quantities, has a less competitive rate and a lower price than other exporting countries in America, especially in the specialty coffee and certificated coffee. This is due to the low quality of coffee, unsuitable coffee type structure for the EU market, limited distribution network and low brand awareness. This research has suggested a range of steps to boost the efficiency of Vietnamese coffee products exported to the EU market and to boost coffee safety and quality of food. It stated that Vietnam need to develop identities, boost trade promotion in domestic and international markets, and enhance value chain linkages. Experts have highlighted the importance of coffee companies diversifying their export networks to include conventional and digital channels, supermarkets, and F&B outlets if they decide to completely integrate into the EU market.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	coffee, EU, eu market, export, export promotion, Vietnam
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Szep. 23. 10:52
Utolsó módosítás:	2021. Szep. 23. 10:52

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