The impact of COVID-19 on digital customer experience in fashion and apparel industries

Temir Balzhan (2021) The impact of COVID-19 on digital customer experience in fashion and apparel industries. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Digitalization affects the way whereby companies interact with customers and serve them. It impacts customer satisfaction, which is seen after the purchase. The use of digital technologies helps companies to upgrade the customer experience and personalize those experiences. Therefore companies can offer even better products and gather more loyal customers.This study focuses on the impact of COVID-19 on digital customer experience. The first part of the research explains the choice of the topic. The literature review is presented, which covers the understanding of terms such as customer experience, customer interaction, and digitalization. The next part contains a description of research methodology - research design and data collection via questionnaires conducted in Hungary and Kazakhstan. Further collected data is analyzed. The influence of the COVID-19 pandemic on the digital customer experience in the fashion and apparel industry is found. Moreover, sub-questions were answered, and the conclusion is given.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	COVID-19 pandemic, Customer interaction, customer satisfaction, Digital customer experience, digitalization, online shopping
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Szep. 22. 09:09
Utolsó módosítás:	2021. Szep. 22. 09:09

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