The analysis of risk management of Fudan University in Hungary

Yang Yueting (2021) The analysis of risk management of Fudan University in Hungary. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Fudan University in China is one of the world-renowned universities ranking the top 50 universities around the world that receives approximately thousands of students from different countries with their outstanding academic performance each year. With the breakthrough development of both international communication and commercial intercourse, the establishment of Budapest campus of Fudan University in Hungary is officially endorsed on the MOU (memorandum of understanding) with mutual agreement in 2019, which would be first foreign branch campus of Fudan University, in Europe. From the perspectives of education, it is one of the indispensable drivers to promote the economic development and the correlation of international partnership during the process of economic construction from the very beginning in China. At the same time, economy can be regarded as the regular product from education that unstoppably provides a large proportion of excellent elites to build the country from a certain extent. As the upcoming arrival of Fudan University in Budapest in 2024, Hungary, demonstrating the advance of transboundary higher education, as well as the economic globalization and the covering of tertiary education in the planet. There are existing many of latent risks from reciprocal cooperation, investment, school operational system and student recruitment, publicity, combination of local business culture, and initiate culture shock and so forth. I will make an analysis of risk management of Budapest campus of Fudan University in Hungary which is the main analysis target in this dissertation via the reliable risk analysis methodologies and FAB, SWOT, with the potential factors from external to internal that may trigger a series of consequences of cultural shock and have a great influence on the economic benefit of university in a large extent, as well as the corresponding measure to the upcoming risks. The future development of Budapest campus of Fudan University is controversial topic at both countries, exerting a far-reaching influence for educational cooperation and business interrelation to make the win-win situation coming true.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	analysis, higher education, international cooperation, risk management, universities
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Szep. 22. 08:59
Utolsó módosítás:	2021. Szep. 22. 08:59
URI:	http://dolgozattar.uni-bge.hu/id/eprint/36394

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